The Go-Between - 1096 Words

The Go-Between The story ‘The Go-Between’ is a short story written by Ali Smith in 2009. The story was written for a collection of short stories written to celebrate the 60th anniversary of the United Nations’ adoption of the Universal Declaration of Human Rights. The story is inspired by Article 13, which stands for the right to freedom of movement. In the story we read about a 33-year-old man who’s name is not revealed. The 33-year old man is a former microbiologist and has worked in a university. In the text we follow this man who gives the reader a directly insight in how it’s like to be an African refugee trying to cross the border between Morocco and Spain. The narrator of the story has tried several times to cross the border†¦show more content†¦I speak these, and also some others.† (P.3, ll.31-32) Even with all these qualifications it is not possible for the narrator to enter Europe. He is simply limited because of his origin and the color of his skin. The narrator feels that he and the other refugees are invisible and not wanted, it’s almost like he doesn’t exist. †A flower will be planted for every single person in Tangier. But not us. Not me. I’m not here...I’m speaking to you and I’m not really here.† (P.5, l.116-118) The refugees wish so desperately to enter Europe that the narrator describes it as the Spanish blindness. From the coast of Morocco you are able to see the lights from Spain and the Spanish border and all the refugees can think of is how much they want to leave Morocco and enter Europe. The refugees also pay all their money to a Network that promises them a boat, but the Network only takes advantage of the desperate refugees so the boat never arrives. †All the men in this building suffer from it, Spanish Blindness. All you can see is Spain. All you can think is Spain tonight, Spain tonight. They have paid all their money to the Network, and the Network has prom- ised a boat, maybe tonight. This boat never comes.† (P.4, l.73-75) The narrator claims that he does not have this Spanish blindness anymore, that belongs to the past and he actually says that he wishes he could go back, but that’s not a possibility, he have to move forward. †MyShow MoreRelatedFrom W.S . by L.P. Hartley1397 Words   |  6 PagesSpectator; Sketch, Observer and Time and Tide. He published his first book, a collection of short stories entitled Night Fears in 1924. His novel Eustace and Hilda (1947) was recognized immediately as a major contribution to English fiction; The Go-Between (1953) and The Hireling (1957) were later made into internationally successful films. In 1967 he published The Novelists Responsibility, a collection of critical essays. L.P. Hartley was a highly skilled narrator and all his tales areRead MoreThe Go-Between1085 Words   |  5 PagesThe Go-Between The story ‘The Go-Between’ is a short story written by Ali Smith in 2009. The story was written for a collection of short stories written to celebrate the 60th anniversary of the United Nations’ adoption of the Universal Declaration of Human Rights. The story is inspired by Article 13, which stands for the right to freedom of movement. In the story we read about a 33-year-old man who’s name is not revealed. The 33-year old man is a former microbiologist and has worked in a universityRead More The Go-Between1887 Words   |  8 PagesThe Go-Between 1. Overview This book is a memory story: a man in his sixties looks back on his boyhood of the middle class boy recalling the events that took place on a summer visit to an aristocratic family in Norfolk in the 1900’s. The author uses double narrative, the young Leos actions told by the older Leo, and it shows us how it has affected his life Firsttly, I’ll introduce the main characters, their functions and relationships, then I’ll give you a small summary of the story, followedRead MoreThe Go Between and Spies3835 Words   |  16 Pagesâ€Å"THE MAIN CHARACTERS IN THE GO-BETWEEN AND SPIES ARE SOCIALLY OPRRESSED ARE SOCIALLY OPPRESSSED† How far do you agree with this statement? Social Oppression is a main theme explored throughout the two tragic novels, The Go-Between and Spies. Throughout the novels, L.P. Hartley and Michael Frayn successfully convey the idea, through the use of their main characters, the effects of social oppression and class divide. Using many techniques they show how class and oppression had power over the peopleRead MoreBook Report on the Go Between1676 Words   |  7 PagesThe Go-between By L.P. Hartley Leslie Poles Hartley was born in 1895; he studied in Oxford and was officer in France during World War 1. He was novelist, short-story writer and critic. His reputation as a writer was established with the publication of the trilogy of novels, The Shrimp and the Anemone (1944), The Sixth Heaven (1946), and Eustace and Hilda (1947). He died in 1972. The Go-between was first published in 1953, the following year it received the Heinemann Foundation Prize of theRead MoreGreat Expectations and The Go Between1969 Words   |  8 PagesGreat Expectations and The Go Between Both Great Expectations and The Go Between concern young men from lowly backgrounds who find themselves thrust into the world of the leisured classes and are changed forever. What similarities and differences do you see between the ways in which the two authors handle and develop this shared situation? The reason why we have chosenRead MoreThe Go-Between And Lolita Are Two Novels That Challenged966 Words   |  4 PagesThe Go-Between and Lolita are two novels that challenged childhood innocence and sexual experience. Childhood innocence is tested by child life experiences. Innocence can be depicted as the quality of ignorance. In this case, childhood innocence is portrayed through the ignorance of sex and maturation. Sexual Relationships between adolescents and adults are taboo and immoral. These relations usually have undesirable consequences for both parties. This paper will focus on the similarities and differencesRead MoreSelf Growth Happens Between Letting Go And Moving On1170 Words   |  5 PagesSelf-Growth Happens Between Letting Go and Moving On By Yol Swan | Submitted On September 22, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Yol Swan In the Jewish tradition, the New Year is receivedRead More Ways Hartley and Frayn present Childhood in The Go-Between and Spies1269 Words   |  6 PagesIn the Go-Between, Hartley presents the world of children and childhood through the first person narrative (from the viewpoints of the young and old Leo), Leo’s vivid imagination, the themes of growing up and self-awareness, the conflict between the child and adult world, and the portrayal of Leo as a school boy. Firstly, the writer portrays the world of children through the first person narrative which encapsulates young Leo’s fresh, spontaneous optimism and hope towards the dawning of a newRead MoreThe Correlation Between Influencing Organization Culture And Leaderships Go Hand And Hand787 Words   |  4 Pages The correlation between influencing organization culture and leaderships go hand and hand. Organizational culture refers to the beliefs and values that exist in an organization and to the beliefs of the staff and the foreseen value of their work that will influence their work ethic. Schein (1992, 2004) defines the culture of a group or organization as shared assumptions and beliefs about the world and their place in it, the nature of time and space, human nature, and human relationships. (pg.

The Enron Scandal Essay - 803 Words

The Enron Scandal Enron was established in 1930 as Northern Natural Gas Company and joined with three other companies to undertake this industry. The four companies eventually began to break apart between 1941 and 1947 as a result of a public stock offering. In 1979, Northern Natural Gas was placed under new management when it was bought by InterNorth Inc. In 1985, Kenneth Lay, CEO of Houston Natural Gas Company devised a transaction for InterNorth to purchase Houston Natural Gas. Lay was named CEO of the new company and changed InterNorths name to Enron Corporation. This newly developed company originally was involved in distributing gas and electricity throughout the United States, and operation of power plants and pipelines†¦show more content†¦During this time Kenneth Lay was cashing in his own Enron stock, which sold for thirty seven million dollars (Thomas, 3). The GOP also indirectly helped Enron conceal its illegal activities. The company placed more than one-third of its subsidiaries in offshore accounts and slipped its domestic assets in different tax shelters, which helped conceal Enron?s financial situation. The main reason that Enron escaped any detection of fraud is that it invested in a particular type of derivatives. This was a complex financial arrangement that escaped all regulatory provisions. There was no law that required the company to disclose its derivative investments on their balance sheets (Calkins, 1). The government was also lured in by Enron?s executives. The company profited from a relaxed regulatory system that it helped dictate. Lay and other top Enron executives met on several occasions with Vice President Dick Cheney, who was heading President Bush?s energy task force. The company was also involved in making deals with other politicians. Economic counselor Lawrence Lindsey had been a paid adviser. Political strategist Karl Rove had been a big investor. Republican national chairman Mark Raicicot had been a paid lobbyist. Over two-thirds of the Senate and nearly forty percent of the House ofShow MoreRelatedThe Enron Scandal854 Words   |  4 PagesThe Enron Scandal Background Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world s leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000.[1] Fortune named Enron America s Most Innovative Company for six consecutive years. At the end of 2001, it was revealedRead MoreEnron And The Enron Scandal847 Words   |  4 PagesThe Enron scandal, discovered in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based mostly in Houston, Texas, and also the dissolution of Arthur Andersen, that was one amongst the 5 largest audit and accounting partnerships within the world. Additionally, to being the most important bankruptcy reorganization in American history at that point, Enron without doubt is the biggest audit failure. it s ever the foremo st notable company within theRead MoreEnron Scandal2929 Words   |  12 PagesLaw and Management Book Review Enron, Titanic and The Perfect Storm - Nancy B. Rapoport Student No: 0834172 Word Count: 1500 1 CILM Book Review 0834172 Two years after Enron filed for bankruptcy in 2001, Nancy b. Rapoport wrote this essay expressing her unique perspective on the real cause of Enron’s demise. This essay catches the reader’s attention instantly, because unlike abundant other articles written on the biggest corporate scandal in American history, the author here rejectsRead MoreEnron Scandal1844 Words   |  8 Pagesï » ¿THE ENRON SCANDAL FACTS OF THE CASE Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. Enron s predecessor was the Northern Natural Gas Company, which was formed during 1932, in Omaha, Nebraska. It was reorganized during 1979 as the main subsidiary of a holding company, Inter-North which was a diversified energy and energy related products company. During 1985, it bought the smaller and less diversified Houston Natural Gas company. EmployedRead MoreEnron Scandal9449 Words   |  38 PagesThe Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the de facto dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world. In addition to being the largest bankruptcy reorganization in American history at that time, Enron was attributed as the biggest audit failure.[1] Enron was formed in 1985 by Kenneth Lay after merging Houston NaturalRead MoreEnron Scandal Of Enron Corporation Essay1145 Words   |  5 PagesIntroduction Enron scandal which aroused in 2001 was one of the most famous events in the area of fraud audit. As the auditor company of Enron, Arthur Andersen failed to prepare true and fair auditing reports. They both suffered lethal loss at that time. The following paragraphs will discuss this fraud event, including the organization history, the organization’s event, the fraud issue in the event, the consequence of the main stakeholders, auditors in the event and their roles, and the current situationRead MoreThe Enron Scandal Of A Company1193 Words   |  5 Pageswell. What if this company falsifies their records and in a couple of days the company and its stock value go from $90 per share to just a penny per share. You lose your money just because a company cheated and stole your money. This is what the Enron scandal did to thousands of people. It could have been stopped if more forensic accountants in the world are checking on the companies. This way they don’t lie about their stock value. Forensic accountants are in charge of checking business financial recordsRead MoreEnron Accounting Scandal1096 Words   |  5 PagesEnron was originally a pipeline company in Houston, Texas in 1985. Enron became a company that was able to profit by providing deliveries of gas to utility companies and businesses. As the deregulation of electric power rose, Enron diversified the business and entered into an energy broker, which traded electricity and other types of commodities. Enron employed several highly qualified PHDs in mathematics, physics, and economics. Enron continued to enter into contracts with customers and utilizedRead MoreThe Enron Corporation Scandal 1791 Words   |  7 PagesIDENTIFY THE ACCOUNTING PRACTICES THAT WERE ASSOCIATED WITH THE ACCOUNTING SCANDAL. The Enron Corporation failures made world headlines for many reasons ranging from greed from its executives, the alleged malpractice and criminal behaviours, and its quick and disastrous collapse. The most critical factor in Enron’s melt down was the use of creative and manipulative accounting practices to distort reported proï ¬ tability and indebtedness that befell the corporation (A. Holt and T. Eccles, 2002) TheRead MoreThe Enron Scandal Essay619 Words   |  3 PagesThe Enron Scandal In a front-page article with no less than four by-lines (7/03, Enron Triggers a Slew of Proposed Fixes But What Will Stick? by Steve Liesman et al.), The Wall Street Journal reports, As more than 10 congressional committees pursue inquiries, 32 Enron-related bills have been introduced to address ills ranging from auditor conflicts of interest to the scams of an unregulated derivatives market. The Securities and Exchange Commission pledges to reform accounting rules, get

The Mental Health Parity And Addiction Act - 1533 Words

Introduction: The policy I will be analysing is called The Mental Health Parity and Addiction Act (MHPAEA) of 2008. This act requires the same level of benefits for substance use treatment and mental services as one would receive for medical care from their health insurance. The MHPAEA’s requirements were expanded by the Affordable Care Act that some health insurance plans should cover mental health and substance abuse treatment and services. This act will allow many social workers to treat more patients with low incomes and that have substance use disorders. It can further aid to impoverished substance abusers that normally would not be able to receive treatment. Social Problem that necessitates this policy: The social problem of addiction is quite prevalent in our society. Many individuals from all different ethnic problems have turned to drugs at some point in their life. Substance use disorder can have compelling ramifications on the health of the abuser, their family and even the communities they live in. In 2012, around 23.1 million Americans aged 12 and older needed treatment for substance use (SAMHSA, 2014). The rate of people that have abused substances ranging from alcohol, pills, Marijuana, Heroin and cocaine etc. has escalated greatly over the years.Many teenagers or even adults aren t aware of the treatment options and/or they don t have the necessary funding to receive it. This problem can continue to grow and cause a huge strain on the countries economyShow MoreRelatedMental Health Parity And Addiction Equity Act1293 Words   |  6 PagesThe Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Equity Act (MHPAEA) was enacted on October 3, 2008 as sections 5 11 and 512 of the Tax Extenders and Alternative Minimum Tax Relief Act of 2008. MHPAEA amends the Employee Retirement Income Security Act of 1974 (ERISA), the Public Health Service Act (PHS Act), and the Internal Revenue Code of 1986 (Federal Register, 2013). The MHPAEA is an extension of the Mental Health Parity Act of 1996, which prohibited annual or aggregateRead MoreThe Mental Health Parity And Addiction Equity Act Of 20081410 Words   |  6 Pagespart in mental health care services available to the public. They can determine what options and treatments are available and how much an individual will pay for them. Recent policies including the Mental Health Parity and Addiction Equity Act of 2008, the Affordable Care Act, and the Children’s Health Insurance Program Reauthorization Act work to expand access to coverage. It is important to know how policies play a role in the health care that individuals receive. The Mental Health Parity and AddictionRead MorePolicy Analysis : Mental Health Parity And Addiction Equity Act Of 20081203 Words   |  5 PagesPolicy Analysis: Mental Health Parity and Addiction Equity Act of 2008 Current health plans are discriminatory in nature, premiums are based on age, sex, medical history, unhealthy habits, current health status, and what diagnoses, treatments, and prescriptions are covered expenses, limiting coverage to services that are medically necessary (Weber, 2013; Smaldone, Cullen-Drill, 2010). Insurers base coverage decisions of like pools, thus â€Å"healthier† people are not required to subsidize the costRead MoreEmployee Retirement Income Security Act ( Erisa ) And The Mental Health Parity And Addiction Equity Act1265 Words   |  6 PagesUnder the Employee Retirement Income Security Act (ERISA) and the Mental Health Parity and Addiction Equity Act (MHPAEA), plan participants and providers are entitled to receive access to certain plan information, reasons for denial of coverage or benefits, and copies of the medical necessity criteria used to make benefit determinations. In order to facilitate these document requests, NYSPA prepared form letter s that can be used by psychiatrists and patients. Through document requests and sharingRead MoreHealthcare Concerning Mental Illness Essay1584 Words   |  7 PagesHealthcare Concerning Mental Illness As of now, there is no general consensus that would require states to cover mental health (Cauchi, Landess, Thangasamy 2011). Out of the 49 states that do cover mental illness, there are three main categories that vary considerably; mental health â€Å"parity† or equal coverage laws, minimum mandated mental health benefit laws, and mental health â€Å"mandated offering laws.† Mental illness is as serious a condition as any other health condition. It should be coveredRead MoreLack Of Treatment For Mental Illness1523 Words   |  7 Pages Problem Statement: The World Health Association defines ‘good’ health as: â€Å"a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.† However, in the United States, access to care and funding for mental health care are grossly neglected and underfunded in comparison to other aspects of health care. At the individual level, lack of proper treatment for poor mental health and mental illness has a detrimental effect. At a population level, societyRead MoreThe Healthcare Policy Area I Choose For The Research Is Mental Health1073 Words   |  5 Pagesfor the research is mental health. People can experience different types of mental illness, which can affect their thinking, mood, and behavior. Examples of mental health disorders are depression, anxiety disorders, schizophrenia, eating disorders, bipolar disorder, and addictive behaviors. Many people have mental health concerns, but those concerns convert to mental illness when ongoing signs and symptoms cause recurrent stress and affect their capability to function. A mental illness can make peopleRead MoreDrug Policy And Funding Has Not Changed Much Over The Past Two Decades1505 Words   |  7 Pagesthat the United States still has a policy of criminalizing drug users and not the treatment of them. Treatment and prevention of drug addiction in the United States needs to be a priority for many reasons. Drug addiction is affecting individuals and families from all different backgrounds across the United States. According to the Substance Abuse and Mental Health Services Administration [SAMHSA] (2016), â€Å"In 2014, about 21.5 million Americans ages 12 and older (8.1%) were classified with a substanceRead MoreHealth And Health Care Act1380 Words   |  6 Pagesa big role in bringing about parity in the health care sector. The 2010 Affordable Health Care Act, the 1996 Mental Health Parity Act and various other legislations have improved the accessibility, affordability and quality of group health plans and insurance plans. Although a few loop holes and old laws continue o hamper efforts to bring about health care parity, the legislations are a big step in the right direction. The efforts aimed to integrate behavioral health services into mainstream medicalRead MoreThe Cost Of Psychiatric Care945 Words   |  4 Pagesis average reimbursement? Medicaid, Medicare, and private insurance pay for mental health services; however, out-of-pocket payments were the highest form of payment for adults and children receiving psychiatric care. The Medical Expenditure Panel Survey (MEPS), which is a resource that provides information regarding health services of the United States, had published explaining that out-of-pocket payments for mental health services increased from 35.2 billion dollars in 1996 to 57.5 billion dollars

Assisted Suicide And Euthanasia Suicide - 1578 Words

Medical professionals face a countless number of challenges on a daily basis. It is important for each individual to reflect upon their own beliefs and morals so that, when caring for patients, it is easier to handle these challenging issues. One of these difficult issues is assisted suicide. Physician assisted suicide (PAS) has been an important ethical concern in medicine in recent years. It is important to understand the various forms of assisted suicide, the legality of assisted suicide as well as the implications it may have for patient as well as healthcare professionals alike. When considering assisted suicide there are several different definitions that may fall into this general term. Often times â€Å"assisted suicide† is confused with â€Å"euthanasia†. Tamayo-Velazquez, Simon-Lorda, Cruz-Piqueras (2012) claim: â€Å"’Euthansia’ refers to the direct administration of a lethal agent to a patient by another party (a doctor) with a merciful intent after patients’ explicit informed request. ‘Physician assisted suicide’ refers to a patient’s willful and intentional ending of his or her own life with the assistance of a physician† (p. 678). In recent years, there has been a lot of news coverage concerning the assisted suicide of Brittany Maynard. Brittany was a 29 year old woman diagnosed with terminal brain cancer. She became actively involved in trying to develop an aid-in-dying law in her home state of California. Alternately, euthanasia involves a physician or other medicalShow MoreRelatedEut hanasia and Assisted Suicide1645 Words   |  7 PagesEuthanasia and physician-assisted suicide are actions at the core of what it means to be human - the moral and ethical actions that make us who we are, or who we ought to be. Euthanasia, a subject known in the twenty-first century, is subject to many discussions about ethical permissibility, which date back to as far as ancient Greece and Rome. It was not until the Hippocratic School removed the practice of euthanasia and assisted suicide from medical practice. Euthanasia in itself raises manyRead MoreThe Euthanasia And Assisted Suicide1505 Words   |  7 Pageshave an assisted suicide death, which could cause several issue with the family members. Or if the child of the ill or elderly parent has to decide whether their mom or dad should go forward with active euthanasia, could also cause some issues amongst the family. Euthanasia and assisted suicide is a way for family members and friends to be able to say their goodbyes t o their loved one and know that they won’t be suffering for much longer. First, this essay is going to explore what euthanasia and assistedRead MoreAssisted Suicide and Euthanasia856 Words   |  3 PagesSuicide is a very hard issue to deal with in this world. Just thinking about any individual case raises so many questions. What causes these people to deem their lives useless? Do they really have no one? Are their day-to-day lives that miserable? And of course, is the act of suicide ever justifiable? The last question is probably the toughest to answer, and has been debated for a long time. Is it selfish to take your own life? Some would believe that everyone in this world has a special place inRead MoreEuthanasia And Assisted Suicide And Euthanasia2323 Words   |  10 PagesAssisted Suicide Assisted suicide is the act of deliberately assisting or encouraging another person to kill themselves (Euthanasia and Assisted Suicide , 2014). When talking about assisted suicide there are two types: Physician-Assisted Suicide (PAS) and Euthanasia. Although they both have very similar goals but, they differ in which role the physician has in the action that finally ends life. Euthanasia can be defined as â€Å"the act of bringing about the death of a hopelessly ill and sufferingRead MoreEuthanasia - Assisted Suicide And Euthanasia843 Words   |  4 PagesAccording to the Health Law Institute at Dalhousie University, assisted suicide is â€Å"the act of intentionally killing oneself with the assistance of another who provides the knowledge, means or both.† Euthanasia is a â€Å"deliberate act undertaken by one person with the intention of ending the life of another person to relieve that person’s suffering where the act is the cause of death (Health Law). As of Jun e 17, 2016, both assisted suicide and euthanasia are legal in Canada as long as the established criteriaRead MoreEuthanasia And Assisted Suicide And Euthanasia1811 Words   |  8 Pagestopics of debate comes the question of legalizing euthanasia and assisted suicide. Debates and courts have raged on with this impending question. Naturally, those for it stand on the question, â€Å"is it not right to offer someone a peaceful death?† No one wishes to pass away painfully and no one wants a love one to die horrifically either, therefore it is easy to agree on mercy. Even so, it does not change the fact that euthanasia and assisted suicide, whether done by good efforts or not, is wrong. JustRead MoreEuthanasia And Assisted Suicide And Euthanasia2262 Words   |  10 PagesUnited States that prohibits euthanasia and assisted suicide— euthanasia is the act of assisting in the death of a person suffering from an incurable disease (Macionis 402-403); however, assisted suicide and euthanasia are not the same thing. The law denying euthanasia and assisted suicide brought conflicts because Brittany wanted to pass peacefully. In order to fulfill her wish, Brittany and her husband moved to Oregon, a state that allows euthanasia and assisted suicide with the â€Å"Death With DignityRead MoreEuthanasia Essay : Euthanasia And Assisted Suicide910 Words   |  4 PagesBackground about Euthanasia in The Netherlands. Patients Rights Council. Patients Rights Council, n.d. Web. 03 Mar. 2015. This website address euthanasia, assisted suicide, advance directive, disability rights, pain control, and more. This article features background information on euthanasia and assisted suicide in the Netherlands. In the Netherlands, for euthanasia or assisted suicide to be legal, â€Å"The patient must be experiencing unbearable pain†¦ must be conscious, The death request must beRead MoreEuthanasia And Physician Assisted Suicide865 Words   |  4 Pagessubject for people; add in the idea of assisted suicides and there’s an uproar in society. Euthanasia or physician assisted suicide is a very controversial topic in our society today. Physician assisted suicide by definition is â€Å"suicide by a patient facilitated by means (as a drug prescription) or information (as an indication of a lethal dosage) provided by a physician aware of the patient’s intent (Merriam-Webster). There are two modes of looking at assisted suicides; either it’s seen as an absurd immoralRead MoreEuthanasia And Physician Assisted Suicide918 Words   |  4 Pagespatients who seek assisted-death must only have six months to live and are required to submit a written request as well as two oral requests at least 15 days apart. (Reilly). While Gov. Jerry Brown st ill has yet to approve this new law, the act has shed light on the topic of euthanasia/physician-assisted suicide. With the pending status of the law, the question remains on whether or not the act should be passed and if so should the US take initiative and begin to legalize assisted-death in other states

The True Identity Free Essays

Culture and identity go hand in hand. Everyone has their own identity, but where does that come from? The main contributor to someone’s identity is the culture they grew up in. Cultures vary in many different ways. We will write a custom essay sample on The True Identity or any similar topic only for you Order Now Chinese is a very factual, to the point, respect your elders and family culture, while American culture is more carpe diem, freedom of speech, bigger is better mentality. So as you could imagine someone in China will grow up with a much different identity that someone in America. Someone’s true identity comes out when you’re placed in a situation that tests your culture’s view of right or wrong. Whether you go with the flow or choose to disobey is how you know one’s true identity. Take into account the story â€Å"Sonny’s Blues. † The narrator of the story, Sonny’s brother, thinks from the time Sonny’s a boy that the path Sonny has chosen is the wrong one. THis is because Sonny decides he wants to be a musician and gets into drugs, not the correct view of the culture deems correct. However, through his music Sonny shows his brother how he becomes happy and finally Sonny’s brother understands why he went through what he did. They grew up in the same housing project and culture but why did they turn out so differently? Sonny went down the path that he felt would make him happy, the music. His brother chose to go along with society and join the army, get a career, and then start a family. I feel that Sonny has found his identity long before his brother has. He knows exactly what makes him happy and he goes after that in his own way, breaking free of society and becomes his own man, with his own identity. The narrator goes through the motions and while his brother maybe going down a separate path Sonny’s alive and has found himself. His true identity comes out when he’s on stage. In America we preach the pursuit of happiness meaning to go for what you want, allowing your true identity to shine. Whether you choose to take Sonny’s route or his brother’s, now that’s where you find your identity. In Jekyll’s case, he had split personalities. Hyde was his bad side and his pure side, which everyone came to know, wasn’t what Jekyll really wanted. He wanted to let Hyde out and to do so he had to take drugs, like Sonny did. Jekyll’s surface was a proper man but his true identity was what lied beneath him and what he allowed to surface when he conjured up his potion. Letting out this carnage side made Jekyll feel alive, with no remorse of what he was doing. The aliveness he felt was the disregard of his culture and their rules, and this is where he found himself happy. The disobeying Hyde was Jekyll’s true identity and how he really wanted to feel. Have you ever one day been faced with the opportunity to break cultures rules and done it? Did you feel exhilarated? Ones identity will never change. When they figure out what the true inner person is that, whether its a naughty person or a great person is what surfaces when the person is alone or set with a straining situation. The Jekyll side is what culture wanted to see, but the true identity of Jekyll was the disobeying side of Hyde. Identity now a days in America is being more seen as your image. Identity is everything that you are composed of. Looking at one person you can think you know them, but what do you know? Your Identity is you culture, morals, family, everything that has ever come to shape you to who you are today. What do you know at first glimpse of the hispanic standing in front of you? He was adopted by two Asians when he was just a baby and now is more assimilated into the asian traditions than any hispanic traditions. In â€Å"Trying to Find Chinatown,† this is almost the exact situation. This short story was wrote to open the eyes of the reader to see that someone doesn’t have to be the person you label them as when first laid eyes on. Just because a person looks one way their identity has a much deeper meaning to them than image. Of course your identity for the most part will show up on the outer surface minutely, but who knows what caused you to walk down to the corner store to rob it, or why you jumped in front of that stranger on the bus to save his life jeopardizing your own. Your identity is what drives you to make those decisions. Your culture has a lot to do with that too. Some peoples true identity is to go with what culture deems right or wrong and others do things just in spite of their culture, but for the most part every ones identity reflects the culture they were raised in-in some form. Ones identity must be found by pushing themselves to the limit of what is known. Where they have to make their own decision based purely on the voice inside of them which tells them what to do. Your identity can mask itself to let the culture you live in accept you, but at some point if you repress that too much it could be detrimental to your health, just ask Dr. Jekyll about that one. Don’t ever judge a book by its cover because the man you see on the outside, sometimes maybe a very different person inside. People go on missions in search of their true identities, but i feel that the way to find your true identity is to look in the mirror and ask yourself, what do i base my choices off? Do i go with the flow of my culture or am i a stand alone type person. Only you can know the answer of your true identity. How to cite The True Identity, Papers

Inception to Delivery Brand Value

Question: Taking on the role of E-Marketing Director, you have to develop a virtual brand marketing communication campaign using social media marketing to launch the e-service brand in the UK. Answer: E-marketing is also known as internet marketing, where the entire effort of marketing is solely based on the internet. Thus, this type of marketing generally uses different online advertisements with the aim to convert the traffic to the website of an advertiser. Now-a-days, internet marketing is the fast growing business that earns more profit because people use internet everyday and at every moment. The main characteristics of the internet marketing are longevity, reach, accountability and flexibility (Paliwoda, Andrews and Chen, 2012). The major challenges faced by the e-marketing director are to provide ROI for the marketing activities, to secure budget, to manage the website, to identify the right technology, to train the team, to hire the most talented personnel (Clow and Baack, 2012). Even to find an executive sponsor is also seemed to be a challenge. The opportunities of the e-marketing director include it is a cost-effective approach, wider prospect reach, 24*7 marketing can be performed and interactivity can be increased. The ability of the managers to track the results would increase. The purpose of the report is to develop Virtual Brand Marketing Communication Campaign by Using Social Media Marketing with the aim to launch the E-Service Brand G5 in the United Kingdom, whose key competitor is Apple Pay. Environmental Analysis of Competitive Brand The main competitor of the brand G5 is the Apple Pay, therefore the PESTLE analysis of the brand Apple Pay is the important factor for developing the virtual brand marketing communication campaign of G5. The business of the company Apple Inc can be easily evaluated by analyzing the operations of the organization in the UK. The sentiment of the investor regarding the home country of the company Apple plays a major role in running each brand successfully; however the negative sentiment can destroy the company. Therefore Apple Inc launches its every brand based on the demands of the customers. Thus, the environment of the country plays the most important role. Political: The governance system of the UK is stable as it is a democratic country and it maintains influence over the customs and laws of the former countries of the British Empire. Recently, the UK holds an enviable and strong position in politics globally. Thus, the Apple Pay plays the major role in the market. The particular brand faces various challenges due to the terrorist attacks caused by Islamic State of Iraq and Syria (ISIS) (Diamantopoulos et al. 2012). As the terrorist attack affect the operations of the Apple Pay negatively. Even the current challenges regarding the political issues increases the tension of the management of the brand as well the company. thus, there is a probability that the brand G5 might get affected due to the political situation of the country. Economic: The economy of the country UK is highly developed and it has gained its footing after the occurrence of the Second World War. As per the survey of the World Bank, the UK was the seventh best country in the year 2003 that was able to invest in the businesses (Denmark.chsnenu.edu.cn, 2015). Therefore, Apple Pay also receives the benefit or advantage of being a UK-based brand. The particular brand is capable enough to invest for itself and to promote the brand and make it wide popular to worldwide people for more earnings. Therefore, G5 would also be effective economically in the UK. Technology: The particular country is well known for its research and development, and scientific expertise. The rights of intellectual property are generally protected by application of legislation. However, in the recent days, the UK faces a single challenge regarding the technological development and that is the shortage of workforces of RD. The particular country started to face this challenge since the year 2008, thus experienced and expertise people in the IT sector, technicians and engineers continued to decrease (Lee and Carter, 2012). Thus, the lack in expertise people in the country might lead to a serious threat for the company Apple along with its brand Apple Pay. The brand G5 would also get the opportunity to modify and develop its products and services but it might also face the same issue as Apple Pay that is the lack in RD workforce. Socio-cultural: The living standard of the citizens of the UK is comparable with other countries of First World. Thus, the health care system and education system of the particular country is enriched along with the social goals of the government. The population of the country UK are ageing; however, the working and the young generation from the European market offset the issues of the particular nation. Thus, the brand Apple Pay earns the opportunity to expand its business in the society. The young working people increases the total sales of the company as well as the brand became popular (Du Plessis, Strydom and Jooste, 2012). The socio-cultural of the country would also positively influence the brand G5 to run the business i the UK market. Environmental: The particular nation possesses many global policies with respect to the environment, sustainable energy source and reduction in emission. However, the rate of air pollution in the UK is relatively higher than other countries. Thus, the European Commission sued against the poor quality of air of the UK (Kotler and Keller, 2012). Therefore, the UK government has established various types of policies. Thus, Apple Inc has to follow all the policies of the country for betterment of the organization. Legal: The legal system of the particular country is transparent, efficient and organized. Thus, it favours to run any business effectively and efficiently. Thus, the specified competitor of the brand G5 can run the business effectively and efficiently. However, the brand Apple Pay has to face some challenges in terms of balancing personal liberties against the terrorism threat and tax evasion (Ijecm.co.uk, 2015). The transparent legal facilities would also facilitate the brand G5 to expand in the UK market. Key Competitors within the Sector and Nature of Competition Critical Examination of the current strategy of Apple Pay using Ansoffs Matrix: The Ansoffs For Quadrant Matrix helps in examining the different market positioning strategies and the competitive position of Apple Pay Market Penetration: Apple Pay has managed to gain 1.7% of the market share within the six weeks of the release (Forbes.com, 2015). Apple pay is accountable for 1% of all the digital payments made in US. Apple Pay uses NFC chips that are available only on the new phones (Apple, 2015). 60% of the Apple Pay consumers use the service multiple times and utilize the mobile payment service around 1.4 times per week approximately (Forbes.com, 2015). Apple Pay is engaging in partnership with many banks, retailers (Mc Donalds, Subway and many others) and apps, that can consequently make the digital payment technology an attractive one-stop-shop for carrying out purchases in the future Market Development Apple Pay utilizes 8 innovative business strategy for market development that includes improvement of the digital business process, mitigation of the barriers to adoption of the Apple Pay System, leveraging the digitally installed base, infrastructure as well as standards (Evans, 2015). In addition to this, the business strategy also includes leveraging the partners for digital credibility and then innovating digitally then radiate (Chevalier and Mazzalovo, 2012). Apple Pay engaged in partnership with three payment networks such as the Master card, Visa as well as American Express that could handle 83% of the credit card payments in the US. Apple Pay engaged in partnership with retailers that could address more than 220000 merchant locations in US. Apple Pay announced expansion in UK with 250000 retail locations as well as the London Transit System Product Development Apple Pay also employs the strategy of Apple New Product t Process (ANPP) for the development and designing of the products for gaining market share and for extension of the interface. Engineering Program manager (EPM) and global Supply manager oversees the management and the control of the product process referred to as the EPM Mafia (Panzarino, 2012). Product Diversification Existing competition of Apple Pay includes Google Wallet and Pay Pal among many others Apple introduces the one touch system to make payments with the Touch ID Apple Pay ensures privacy of the purchases, protects accounts even after losing device Apple pay can be used on the I phone, I pad, Apple Watch Evaluation of the E- Marketing Mix of Apple Pay The critical evaluation of the e-marketing mix of Apple Pay essentially refers to the critical assessments of the factors, namely, personalization, privacy, customer service, community, site and security (Dutta, 2014). Personalization- The addition of the Walgreens balance rewards card can help receive rewards that are connected to the personalized usage of the Apple Pay. Privacy- Apple Pay uses Unique Device Account Number is used for maintenance of privacy in payment process. Customer Service- Apple Pay ensures simple, secure way of payment and support functions in transactional situations. Community- Apple pay is accountable for 1% of all the digital payments made in US and forms of the online payment community of the company and the number is escalating. 60% of the Apple Pay consumers use the service multiple times (Forbes.com, 2015). Site and Security- The devices such as I phone and I pad are the sites and the security of the payment process is maintained by the assignment of the unique identification number as well as fingerprints. Furthermore, the card details are not shared with the payment system (Apple, 2015). Critical Analysis of the E-Communication Mix of Apple Pay Figure 1: E-Communication Mix of Apple Pay Recommendations for development of a virtual brand communication strategy Characteristics of digital and social media marketing As rightly indicated by Kapferer (2012), the essential characteristics of digital and social media marketing include the pull and push communication tactics. In Pull digital marketing, the consumers keenly seek marketing content whereas in case of push digital marketing, the marketers send the messages without prior consent of the recipients. Pull digital marketing refers to the email newsletters, search engines as well as text messages whereas push marketing vehicles refer to the opt-in subscription based services. Online advertising is yet another significant form of digital marketing where the consumers can access the digital content of the advertisement through internet-connected devices such as the smart phones, computers and tablets among many others (Kapferer, 2012). Recommended e-marketing Communication Strategy As mentioned by Keller et al. (2012), social media marketing of G5 includes development of a Facebook page, Pinterest, Instagram; you tube video and a blog page. Social media is the recommended e-communication strategy that G5 can adopt for the development of a virtual brand communication strategy. The strategic managers of G5 may consider the communication tactic of displaying advertising in website and blogs and sending email, text messages that are essentially push digital marketing. In addition to this, the strategic managers of the company might possibly consider to adopt the pull technologies that can deliver demographically aligned contents to the consumers through the search engines, text messages, email newsletters, websites and blogs to the consumers seeking information and marketing content. The strategy of micro targeting has the inclination to produce smaller number of audiences that consequently results in innovation and lesser distribution costs (Chevalier and Mazzalov o, 2012). Furthermore, building network or communities through social media sites such as the face book, you tube as part of the pull marketing strategy can also prove to be effective for G5. The marketer can also consider the multi channel communications that takes into account both the push as well as the pull marketing technologies. Apple focuses on personalization and utilizes the information on the device. The Apples proactive agent searches for the content swiftly inside the app and brings it to the forefront. The marketing managers of G5 can also use appropriate customized content designed aptly and convey the same to the targeted audience. Personalization refers to the need for developing customizes as well as personalized products and services after accumulation of requisite information of the identified customer. Apple developed the fingerprint reader into the devices in order to ensure more privacy. Likewise, G5 can also be the finger print strategy for ensuring the privacy and security of the payments of the consumers. The utility of the services thereby needs to be communicated to the consumers through proper channels and processes to the target consumers (Apple, 2015). Social Media Campaign The strategic managers of G5 can undertake social media campaign that needs to incorporate cost effective ways of utilizing the social media more effectively. The marketing managers may take into account assimilation of face book and Twitter directly into the app and provide the opportunity to the user to express favor towards the product or services by liking the same. The social media campaign can also include designing a long-term commitment to the fan community in Facebook. User generated and specialized contents can also be used where the users can be motivated to post the art, reviews, videos as well as contents. The targeted consumers of the digitized technology of online payment system are generally the users of smart phones, computers, tablets and other devices connected to the internet. The social media is therefore a significant way of communicating with the targeted audience. Justification for the effectiveness of the campaign in communication of the brand value Now a day, the young generation belongs to the Generation Y thus, the internet is the main media for network among the people. This process has become easier through the social media usage. The social media networking involves Facebook, Twitter, LinkedIn, and Instagram. Therefore, it can be said that the social media channel can easily publicize the app of the brand G5. Facebook can be considered as the biggest social media, thus it would help in promoting the app of the G5 brand. The advertisements through Facebook can be displayed through the mobile ads, as this would help in gaining users from dedicated ad campaign. On the other hand, through Twitter, the management of the brand G5 can easily connect with the target customers and the management can easily respond to the queries of the customers. Therefore, it can be said that the social media campaign is the most effective method of communication for increasing the brand value. References Apple, (2015). ApplePay - Apple. [online] Available at: https://www.apple.com/apple-pay/ [Accessed 28 Dec. 2015]. Chevalier, M. and Mazzalovo, G. (2012). Luxury brand management. Singapore: Wiley. Clow, K. and Baack, D. (2012). Cases in marketing management. Thousand Oaks, Calif.: SAGE. Denmark.chsnenu.edu.cn, (2015). [online] Available at: https://denmark.chsnenu.edu.cn [Accessed 28 Dec. 2015]. Diamantopoulos, A., Fritz, W., Hildebrandt, L. and Bauer, A. (2012). Quantitative marketing and marketing management. Wiesbaden: Springer Gabler. Du Plessis, P., Strydom, J. and Jooste, C. (2012). Marketing management. Cape Town: Juta. Dutta, K. (2014). Brand management. Evans, N. (2015). 8 classic (digital) business strategy moves from Apple Pay. [online] Computerworld. Available at: https://www.computerworld.com/article/2933333/mobile-payments/8-classic-digital-business-strategy-moves-from-apple-pay.html [Accessed 28 Dec. 2015]. Forbes.com, (2015). Forbes Welcome. [online] Available at: https://www.forbes.com/sites/paularosenblum/2014/12/22/apple-pay-2015-still-early-but-dense-clouds-will-eventually-yield-a-rain-of-adoption/ [Accessed 28 Dec. 2015]. Ijecm.co.uk, (2015). Index of /wp-content/uploads. [online] Available at: https://ijecm.co.uk/wp-content/uploads [Accessed 28 Dec. 2015]. Kapferer, J. (2012). The new strategic brand management. London: Kogan Page. Keller, K., Apei ria, T. and Georgson, M. (2012). Strategic brand management. Harlow, England : New York: Financial Times/Prentice Hall. Kotler, P. and Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lee, K. and Carter, S. (2012). Global marketing management. Oxford: Oxford University Press. Paliwoda, S., Andrews, T. and Chen, J. (2012). Marketing management in Asia. New York: Routledge. Panzarino, M. (2012). This Is How Apple's Top Secret Product Development Process Works. [online] The Next Web. Available at: https://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-development-process-works/ [Accessed 28 Dec. 2015].

EBay IT Business Strategy Management recommendations and conclusions

Question: Discuss eBay's IT Business strategy and provide analysis using Porter's five forces model and possible recommendations and conclusions? Answer: Introduction: eBay is an online marketplace renowned internationally with a base of 233 million customers across the globe. This multibillion business strategy operates in 37 countries. There is availability of millions of listed items with thousands of categories on e-bay across the globe. Here the items include toys, computers, books, antiques, electronics, sport and many other varieties of goods. There are several upcoming opportunities for e-bay as there is growth in numbers in mobile users, increment in product portfolio and services through the acquisition and opening of many online stores across the globe. IT business Strategy of e-bay: As far as the business strategy in IT is concerned, eBay stands as a middle man between the buyers and seller, who sell and bid items in eBays market range. Being as a pioneer in auctions held online, eBay had only few direct and strong competitors in the market. Hence, company gained a competitive advantage with its business model over the giant retailers as Amazon (Deloitte.wsj.com, 2015). In the beginning of the business, eBay had to invest in a huge proportion in order to gain CRM (Customer Relationship management) and IT skills and knowledge, But since its startup eBay used its skills to give services to the users over 100. Ebay is one of the leading online retailers in the world and thus it can be said that the investments have helped in achieving the competitive position at present. eBay uses PayPal for its online payment system and it also uses other methods of trasaction like debit card, credit card and online bank transfers. From the perspective of eBay, such toned tightly integration with PayPal has more benefits over more fees collection as the PayPal takes fees for each online transaction and there is a tight control over the experience of buyers shopping. PayPal provides an ease of use method for online payments (Jurevicius, 2015). Analysis of eBays strategy using Porter's five forces model: Porters five forces analysis is well known framework for analyzing the competition level in the business strategy development and within the organization. It draws attention upon the organizations economy for the derivation of five forces, which determines companys attractiveness and the intensity of the competition. An industry without attractiveness loses the overall profitability with the combination of these five forces (Management, 2015). Porters five forces consist of horizontal competition of three forces: Threats on the substitution of services and products, threats from the well established rivals and threats of the new entrants. There are another two forces on bargaining power of the customers and the bargaining power of the supplier. Porter developed his analysis of five forces in response to the popular SWOT analysis, which is found ad hoc and unrigorous (Mindtools.com, 2015). Threats on the substitution of services and products and the threats from the well established rivals and threats of the new entrants: In this context of porters analysis, eBay is facing the intense competition in the both of its payment business and marketplace when there is a consideration of online and offline competitors. As there is an option for customers to buy product from various range of retailers, auctioneers, hence the competition is intense (Smart Insights, 2013). Varieties of factors on product selection, pricing, influence customers purchasing decision. In the business of payments, there is a competition from various sources, such as debit card, credit card and other services to pay online as well as the mechanism for offline payment includes cash, money order, check or mobile phones. Considering the newer player entries such as Alibaba and Apple Pay, where it is expected to heighten the competition in the space of online payment. Threats due to substitute product: As eBay sells a large range of products and therefore eBay gets no threat from the analysis of porter five force. Even the product range continues to grow and hence the eBay is able to introduce varieties of products in order to adapt the changing trends of customer. bargaining power of the customers and the bargaining power of the supplier: When the bargaining power of suppliers and customer is concerned, there are fewer number of delivery and postal services as well as available number of shipping carriers, therefore any change in pricing or on the service disruption can affect the eBays ability to deliver products on time. Therefore, this situation carries the power to bargain. As the customer look for the low prices with the various products and services, hence the bargaining power of customer is big (Tutor2u.net, 2015). Possible recommendation: With growth of the online retail in the coming years, eBay needs to have logistics support. In future, predictive analysis and big data both are going to play an important role. There are many tools available in market to find the buying habit of the customer through mining the data. For example, Amazon uses customers history on buying details and suggest product accordingly. Additionally, eBay should focus on customer retention, instead of acquisition of customers. Because the loyal customers give more profit than the new customers. Conclusion: Being the most valuable strength of eBay, eBay is having live listener more than 150 million and active users are more than 105 million in 37 countries across the globe. This quality allows eBay to stand as a largest market place as eBay is having great acquisition over the power of online retailers. References Deloitte.wsj.com, (2015). An Inside Look at eBays Global Innovation Strategy - Deloitte CIO - WSJ. [online] Available at: https://deloitte.wsj.com/cio/2014/08/25/an-inside-look-at-ebays-global-innovation-strategy/ [Accessed 28 Feb. 2015]. Jurevicius, O. (2015). eBay Company SWOT analysis 2013 | Strategic Management Insight. [online] Strategicmanagementinsight.com. Available at: https://www.strategicmanagementinsight.com/swot-analyses/ebay-swot-analysis.html [Accessed 28 Feb. 2015]. Management, e. (2015). eBay Inc:Strategic Management. [online] Academia.edu. Available at: https://www.academia.edu/1887922/eBay_Inc_Strategic_Management [Accessed 28 Feb. 2015]. Mindtools.com, (2015). Porter's Five Forces Analysis: Assessing the Balance of Power in a Business Situation. [online] Available at: https://www.mindtools.com/pages/article/newTMC_08.htm [Accessed 28 Feb. 2015]. Smart Insights, (2013). eBay case study - Smart Insights Digital Marketing Advice. [online] Available at: https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/ [Accessed 28 Feb. 2015]. Tutor2u.net, (2015). Porter's Five Forces Model: analysing industry structure. [online] Available at: https://www.tutor2u.net/business/strategy/porter_five_forces.htm [Accessed 28 Feb. 2015].